The Marketing Map: Navigating the Principles of Marketing for Tourism, Hospitality, and Services

Faculty/Staff: Lian (Evangelia) Dumouchel
Platform: Pressbooks
Site link (if applicable): https://marketingmap.pressbooks.tru.ca/ COMING SOON!
Services provided: copy editing of textbook and support of supplementary content (lecture slides, H5P, and test bank), and copyright review
Description: TRU Open Press is proud to support The Marketing Map: Navigating the Principles of Marketing for Tourism, Hospitality, and Services, an innovative open educational resource (OER) developed by Lian Dumouchel. Designed for Canadian post-secondary introductory courses in tourism marketing, this comprehensive resource draws on Lian’s 30+ years of teaching experience and extensive research to deliver a practical, student-centered learning tool. A preliminary release will be available in January 2025, with a full launch in April 2025. The final version will include an instructor guide, lecture slides, and a test bank, all enriched with interactive exercises, a glossary, and curated resources to enhance engagement and support effective teaching.

This textbook bridges fundamental marketing theories with real-world applications, tackling the unique challenges of marketing intangibles, managing customer experiences, and navigating seasonality and cultural diversity in service-based industries. Through a structured exploration of essential marketing concepts, the book integrates industry-relevant examples and case studies, emphasizing ethical marketing, sustainability, and global trends to equip students with the skills needed in an evolving marketplace.