The Marketing Map: Navigating the Principles of Tourism, Hospitality, and Services Marketing

Faculty/Staff: Lian (Evangelia) Dumouchel
Platform: Pressbooks
Site link (if applicable): https://marketingmap.pressbooks.tru.ca/ COMING SOON!
Services provided: copy editing of textbook and support of supplementary content (lecture slides, H5P, and test bank), and copyright review
Description: TRU Open Press is thrilled to support The Marketing Map: Navigating the Principles of Tourism, Hospitality, and Services Marketing Project, an exciting initiative led by Lian Dumouchel. This project, which aims to develop a comprehensive open educational resource (OER) tailored for Canadian post-secondary introductory courses in Tourism. The deliverables will include a textbook created using Pressbooks, an instructor guide, engaging lecture slides, and a test bank, all designed to enhance the learning experience in this vibrant field.

In the initial stages, Lian is conducting research, defining key learning objectives, and curating relevant content. The project timeline includes collaborative planning sessions with the Open Press development team, ensuring that the resources align with best practices for educational materials (e.g., accessibility practices). With the goal of publishing the final resources in early 2025, this initiative promises to significantly benefit students and educators in the tourism and hospitality sectors.